The TNT "Push to Add Drama" campaign is a highly creative and attention-grabbing marketing initiative launched by TNT, a cable and satellite television network. The campaign aimed to promote TNT's programming and its commitment to delivering intense and exciting entertainment to its viewers.

Here are the key details about the TNT "Push to Add Drama" campaign:

1. Concept: The central concept of the campaign was to bring drama to everyday life in a surprising and theatrical way. TNT wanted to emphasize that its programming was so intense that it could add drama to even the most mundane situations.

2. Staged Scenarios: TNT created a series of viral videos and television advertisements in which dramatic scenarios unfolded in public places. These scenarios included a button in the middle of a quiet square with a sign that encouraged people to "Push to Add Drama."

3. Unexpected Events: When unsuspecting pedestrians pushed the button, a series of dramatic events occurred, such as a motorcycle crashing through a wall, a professional wrestler emerging, or an emergency medical team arriving with a stretcher. These events were often inspired by action-packed scenes from TNT's shows.

4. Cinematic Quality: The campaign was known for its cinematic quality and the high production values of the staged scenarios.

5. Social Media Buzz: The videos quickly went viral on social media platforms, generating widespread buzz and engagement.

6. Global Reach: The campaign was launched internationally and adapted for various markets, making it a global sensation.

7. Brand Message: While the campaign was humorous and over-the-top, it reinforced the idea that TNT's programming was thrilling and action-packed.

8. Awards and Recognition: The "Push to Add Drama" campaign received numerous awards and accolades in the advertising industry for its creativity and effectiveness.

The TNT "Push to Add Drama" campaign is a prime example of how a brand can use humor and unexpected theatrical elements to create memorable and shareable content that resonates with its target audience. It effectively communicated the excitement and intensity of TNT's programming while entertaining viewers in the process.